The Brand
What is IT’S BEATTIYA?
IT’S BEATTIYA is a skincare brand founded in Taiwan in 2018, with its HQ in Taoyuan. Its products are developed and made by its own company, SHIN YAU MEI Biomedical Technology. The main line is the “Skin Revitalizing Collection”, covering everything from cleanser to sunscreen and masks.
Brand facts
| Brand name | IT’S BEATTIYA |
| Founded | 2018 |
| Headquarters | Taoyuan, Taiwan |
| R&D and manufacturing | SHIN YAU MEI Biomedical Technology |
| Manufacturing standards | Taiwan Ministry of Health and Welfare cosmetics GMP, ISO 22716 |
| Markets | According to the brand, now in 20+ countries across Europe and Southeast Asia |
| Registered trademarks | Taiwan, China, European Union |
| Main products | Skin Revitalizing Collection (16 facial skincare products) |
Brand philosophy
The brand stands for “professional, confident, beautiful”. Its logo combines a frangipani flower with a woman’s profile — a symbol of creating hope, and of skin blooming like a flower.
Quality
How are R&D and quality controlled?
Class 100,000 cleanroom
Products are made in a Class 100,000 cleanroom. The R&D and production base is nearly 20,000 m².
3-stage testing
Raw materials, semi-finished and finished products are all tested — including microbial, physical, packaging compatibility and accelerated stability tests for new products.
SGS testing + product liability insurance
According to the brand, products pass SGS testing in 10 major categories and are covered by NT$30 million product liability insurance.
According to the brand, these products passed Germany’s Dermatest® sensitive skin test: No.9 Moisture Repair & Replenishing Cream, 9A Moisture Repair & Plumping Cream, No.10 Soothing and Repairing Essence, Brilliance Soothing and Repairing Facial Oil and Moisturizing & Repairing Bio-Cellulose Mask.
Signature ingredients of the Skin Revitalizing Collection
Most products in the collection share these three signature ingredients:
| Everlasting Flower (Helichrysum Stoechas) | Moisturizes and soothes, helping skin hold on to water |
| SHIN YAU MEI Icecap Flower Secret Gold Extract® | Deeply nourishes, softens the look of fine lines and helps skin tone look even and bright |
| SHIN YAU MEI Algae Purifying Gold Extract® | A blend of red, brown and green algae that hydrates, supports skin renewal and prevents roughness |
FAQ
Where is IT’S BEATTIYA from?
It’s a Taiwanese brand founded in 2018, with its HQ in Taoyuan. Products are developed and made by its own company, SHIN YAU MEI Biomedical Technology.
Is IT’S BEATTIYA a direct selling company?
Yes. IT’S BEATTIYA uses a legal direct selling (multi-level marketing) model and holds the required licences in Malaysia and Singapore under local rules.
Is it ok for sensitive skin?
According to the brand, several products in the collection passed Germany’s Dermatest® sensitive skin test, such as the No.9 cream, No.10 essence and the facial oil. Everyone’s skin is different, so do a patch test behind your ear or on your inner arm before first use.
Do I have to buy the full set?
No. Chat with me about your skin first, start with the products you need most, then adjust as you go.
How do I buy in Malaysia or Singapore?
Just WhatsApp me and I’ll explain how ordering and delivery work where you are.
Contact
Which ones are right for you?
WhatsApp me about your skin and I’ll help you choose.